INFO

ROLE: Project Director/ Head of Events, Talent and Partnerships

COMPANY: FRUKT

As a presenting sponsor of the London 2012 Olympics, Coca Cola hosted 61 evening celebrations across the UK along the Olympic Torch route, including five major city events. The celebrations culminated in a 60,000-capacity finale at Hyde Park on July 26, 2012, featuring performances by artists such as Dizzee Rascal, Labrinth, The Wanted, Mark Ronson, Katy B, and Emeli Sandé. As Project Director, I led operations for the tour, coordinating efforts between the brand, artist teams, PR, production, and all Coca Cola agencies

RESULTS:

Generated 2,503 pieces of media coverage

Finale concert in Hyde park seen by 100M worldwide

Video Content reached generating 6.1M expressions