Becky Dillon

MUGLER X HM

Collection Launch Event

INFO

ROLE: Senior Executive Producer, VP Creative

COMPANY: KCD Worldwide


H+M launched their designer collaboration with Mugler thru a 800 person fashion show and party at the Park Avenue Armory, featuring performances by Shygirl, Amaree, and Eartheater. As Senior Executive Producer, I spearheaded the year-long project management, overseeing all facets of the production—from initial venue research and partner bidding to pre-production, staffing, design, and final execution.


RESULTS:

The Collection sold out in minutes upon release both online & instore

Generated 180 million impressions globally.