INFO

ROLE: Executive Producer/ Head of Events, Talent & Partnerships

COMPANY: FRUKT

Justin Timberlake served as a global brand ambassador for MasterCard in 2014. I led the project management, client services and execution of Justin Timberlake's Priceless Surprises campaign and intimate concert for three Global brands (MasterCard, Citibank & American Airlines) from pre-promotion, development of microsite, ticketing, onsite activation, live production, hospitality management, brand integration, venue & artist liaison, client management, amplification and content creation.

• RESULTS:
• 2 Gold CLIO Music Awards for Integrated Campaign & Partnerships/Collaborations
• 1B+ cardholder impressions