INFO
ROLE: Senior Executive Producer / SVP Experiential
COMPANY: VICE MEDIA / Refinery29
For the launch of Sony's Cinderella starring Camila Cabello, Mercedes-Benz, a film sponsor, tasked us with creating a bold, disruptive fashion event showcasing the film's magical costumes. The event celebrated the empowering theme of the movie, focusing on individuals who embody the "Ella" spirit — dreamers from diverse backgrounds who shared their personal journeys of overcoming challenges to pursue their passions.
Amid the height of the pandemic, we created, designed and (safely) produced an innovative XR fashion show, broadcast live on Facebook and hosted by Billy Porter, the film's iconic Fairy Godmother.
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