INFO

ROLE: Senior Executive Producer/SVP Experiential

COMPANY: VICE MEDIA/Refinery29

Going beyond conferences and beauty pop-ups, Unbothered’s The Glow Up hosted a bold convening of young black women and the Unbothered family at a two-day live event in Atlanta over Juneteenth weekend.

Featuring talent-driven programming, creator-made installations, and live entertainment, the event empowered 2,000+ attendees to elevate their mental health, careers, and passions. It brought Unbothered's signature conversations, inspiring Black voices, and unmatched vibes to life, in person.

RESULTS:

Sold out two day event reaching 3k people in Atlanta

Doubled Unbothered's Social media following